Objectives
1. To promote the Thai Horticulture Export.
2. To study the production technology.
3. To share the production and the marketing information with the Netherlands and the participation countries.
4. To propagate the Thai Agriculture culture, the King projects, Thai Tourism and create the good relationship.

Goals
1. To advise the Thai horticultural products at least 100 products to visitor about 3 million peoples.
2. Exchanging the data of Horticultural products from participation countries resulting direct trade valued 100 million baht.
3. Exchanging modern production Technology with the Netherlands and other participating countries at least 20 topics.
4. To rural the Thai culture to the visitors at least 3 million peoples.
5. To propagate the tourism information and pursudde at least 10,000 tourists.

Activities
1. Outdoor Exhibitions.
2. Indoor Exhibitions.
3. Seminar and Business Meeting.
4. Thai Horticultural and Tourism Information service center.
5. Providing products study and marketing in the Netherlands for Thai farmers.
6. Thai week Exhibition.
7. Thailand Horticultural Tour and Seminar

Advantages
1. After Exhibition in 2002, the export in horticultural products will be increased at least 143,520 million baht or 15% increase in volume.
2. Modern Technology transfer to farmer.
3. Increase competition in world Market.
4. Creation of Image in Thai horticultural products.
5. Increasing in Agrotourism in Thailand.